For my final year in New Media and English at the University of Limerick, I had to submit a thesis which made up a large chunk of my final grade. I wanted to focus on the New Media aspect so I chose to examine how public broadcasters use Twitter as a communications tool. I was lucky enough to get interviews with Lisa Pereira, a radio producer for Morning Ireland and Rick O’Shea, a DJ on 2FM to speak about their experiences.
My findings revealed that despite RTÉ’s initial reluctance to embrace digital communication in comparison to the BBC, RTÉ will be forced to engage on these platforms. RTÉ will have to reduce their role as an information gatekeeper in favour of an open, collaborative process in tune with technological developments.
Basically, adapt or die.